w.brittArt Director / UX Designer
Led the creative direction and visual transformation of W.Britt, a woman-owned jewelry brand, during a pivotal stage in its growth. As Art Director and UX Designer, developed the brand’s visual identity across digital and print, including comprehensive brand guidelines, website redesign, photography art direction, and social media curation.
From wireframing to final execution, I shaped a more elevated and cohesive shopping experience through strong layout systems, visual consistency, and close collaboration with developers and creative partners.
Website design in collaboration with Dev Sreerama.
wbritt.com
Logo Implementation
Defined logo implementation standards across applications, outlining sizing, clear space, and color use to maintain consistency, legibility, and brand integrity throughout all branded materials.
Main Logo uses: headlines, collateral, and boxes.
Main Logo
Charcoal Gray #414142
Branding Guidelines
Establishing a cohesive visual system that defined the brand’s identity across digital and print touchpoints.
The guidelines outlined key elements such as logo usage, typography, color palette, image direction, and overall visual tone, creating a foundation that ensured consistency, recognition, and clarity across the brand. Built to support both creative flexibility and structure, the system helped translate W.Britt’s aesthetic into a polished and emotionally resonant visual language.
Branding Guidelines
Approved Shapes
UX Website Design
Led the UX design of the website across desktop and mobile.
Developed wireframes, collection pages, navigation, and filter systems to create a more intuitive and elevated shopping experience. The design focused on clarity, usability, and visual cohesion throughout the site.
Social Media Planning & Content Creation
Planned and developed social media content centered around quote-based graphics and photography, creating a visual rhythm that supported the brand’s voice, identity, and digital presence.
Content was curated to balance inspiration, product storytelling, and aesthetic consistency, helping establish the brand’s presence through a feed that felt cohesive, intentional, and emotionally aligned.
Photoshoot Art Direction
Art directed the product photoshoot for the new collection in collaboration with the photographer and assistant, and oversaw its integration into the website.
DIRECTV EXXONMOBIL W.BRITT FLAWLESS PANASONIC SAPPHIC HOUSE MICROTOUCH