MICROTOUCHArt Director
Led art direction across a three-day campaign, divided between a focused one-day product shoot with a tight crew and a two-day model shoot with a full production roster. Responsibilities included location scouting, shot list development, model casting, and close client collaboration to guide the creative vision from concept to final production.
Campaign Strategy:
To make MicroTouch the ultimate tool for self-expression and to increase the company’s range by targeting modern men, standing behind the message of healthy masculinity and male self-care.
MicroTouch is operated by Idea Village and owned by Church & Dwight.
Senior Campaign Manager: Noah Mallin
Campaing Manager: Lynsey Futa & Matthew Tolowsky
Art Director & Photo Retoucher: Constanza Cabrera
Producer: Kyle Rothwell
Photographer: Bryan Sargent
Prop Stylist: Kevin Castañeda
Community Manager: Taylor Lupo
Models: Connor Landhauser, Ernest Bailey, Jasper Yao, & Ryan St.Michael Santiago.
Crew:
Process - Product Only
The process began with a detailed shot list that mapped out every setup before the crew stepped on set, followed by sketches that translated the creative direction into a clear visual plan. Prop selection and background color choices were carefully considered to complement the product and reinforce the brand's visual identity.
Shot List
Sketch
Original Photograph
Delivered Photo
Contact Sheet - Delivery
The final delivery included 20–25 product photos and 3 demo videos, covering every angle and use case needed to support the campaign across platforms.
Process - Lifestyle (models)
The process began with a detailed shot list, followed by location scouting and model casting, grounding the campaign's visual language in the right environment and finding the right faces to carry the brand's message before a single frame was shot. Every shot was approached with two model options, expanding the creative possibilities and giving the client more than they asked for.
Shot List
Original Photograph
Delivered Photo
Contact Sheet - Delivery
The delivery included 25–35 images, 8 lifestyle videos, and 8 reels. A full suite of content built to perform across social media and beyond.
Social Media Implementation
Translation of assets into posts and stories for the Instagram campaign.
Social Media Assets
Developed social media assets including supporting graphics and visual elements to complement the photography, ensuring a cohesive and polished presence across platforms.
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