DIRECTV
UX/UI Designer
*Streaming Asset
Led the creative direction, UX strategy, and interface design of DIRECTV FOR BUSINESS, helping shape a user-centered digital experience that aligned enterprise needs with the brand’s evolving visual identity.
Implemented the new branding across the site’s digital ecosystem, ensuring consistency in visual language, messaging, and interaction patterns. Oversaw design systems, wireframes, prototypes, and cross-functional collaboration while managing high-volume deliverables within a fast-paced production timeline.
Played a key role in the redesign of 24 web pages, including major user-facing destinations such as the Homepage, Streaming, Big Deals, ESPN+, and MLB pages, in addition to seasonal promotional assets for MLS Soccer, NASCAR, NFL Sunday Ticket, and WNBA.
Color Overview - Size Adaptation
Adapted and optimized assets across three key breakpoints—desktop, iPad, and mobile—to ensure a consistent and responsive user experience.
Completing 250+ projects in 2025.
Process
Process of translating static documents, pdf. or word documents, into fully designed web pages. Transforming informational content into structured, user-friendly digital experiences.
Work closely with the project manager and copywriter to interpret content hierarchy, refine messaging for web readability, and adapt layouts into responsive, visually cohesive page designs.
Homepage Additions
Asset implementation for production, showing how multiple assets can come together to support one assignment — in this case, customer reviews, with an additional banner used to help drive traffic and visibility to the claims.
Lead-To-Web
Lead-to-web asset implemented to drive customer sales, resulting in a 13% increase in calls.
Desktop
Tablet
Mobile
UEFA Champions League
Asset implementation for production, showing how one asset can be adapted across multiple pages while maintaining a consistent visual language.
Developed in collaboration with the product development team and sports partnership stakeholders, this asset supported UEFA Champions League content across the site. Secondary colors were used to help differentiate partner-led content from core DIRECTV-owned properties, while still remaining cohesive within the broader brand system.
Sports Assets
Developed and implemented a single asset across multiple pages, maintaining a consistent visual presence while driving users toward the Sports Package.
DIRECTV FOR BUSINESS will have fans hanging out longer and cheering louder with access to Regional Sports Networks such as FanDuel Sports Network, MSG, Altitude Sports and more.
Satisfy your sports fans
Banners + Claims
Designed and implemented banners, claims, and standalone assets to support broader campaign objectives across the site, balancing consistency, readability, and adaptability within the existing visual system.
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