PANASONICArt & Casting Director
Led art direction for an e-commerce and social content campaign built around Panasonic's personal care line. Responsibilities included location scouting, model casting, and developing the creative strategy to showcase the product range through a lens of portability, durability, and waterproof functionality, positioning each piece as a versatile tool for everyone, regardless of gender.
Campaign Strategy:
To showcase the variety of products, emphasizing their portability, durability, and waterproof features while promoting gender-neutral usage.
Location
Crew:
Senior Campaign Manager: Noah Mallin
Campaing Manager: Lynsey Futa & Matthew Tolowsky
Art Director & Casting Director: Constanza Cabrera
Producer: Kyle Rothwell
Photographer: Bryan Sargent
Community Manager: Taylor Lupo
Models: Angel Barnett, Ash Yoonji Reem, Rebi Paganini & Keith Benn.
Social Media Assets
Developed social media assets including supporting graphics and visual elements to complement the photography, ensuring a cohesive and polished presence across platforms.
DIRECTV EXXONMOBIL W.BRITT FLAWLESS PANASONIC SAPPHIC HOUSE MICROTOUCH