FLAWLESSCreative Lead
Served as art director for Finishing Touch Flawless, as the creative lead for the brand partnership department while at IMGN Media. Driving a rebrand that brought a youthful, diverse energy to the brand's visual identity through photoshoots, social media content, and imagery for catalogs and e-commerce.
Campaign Strategy:
To diversify the brand to a more inclusive, diverse, and young audience through their social media channels by creating current and constant content and engaging with the audience.
MicroTouch is operated by Idea Village and owned by Church & Dwight.
Senior Campaign Manager: Noah Mallin
Campaing Manager: Lynsey Futa & Matthew Tolowsky
Art Director & Photographer: Constanza Cabrera
Assistant Photographer: Sinjun Strom
Models: Melaner Quiroz, Ryan Ortiz, & Spring Peña.
Photoshoot Crew:
Process - Photoshoot
The process began with a detailed shot list mapping out every setup, followed by booking the location and selecting the models to bring the creative direction to life. The shoot wrapped with a full contact sheet, guiding the selects that moved into final production.
Plan
Shot List
Contact Sheet
Social Media Implementation
Contact Sheet - Delivery
Street-style photoshoot
Social Media Graphics
Created illustrative graphics to support and expand the social media presence.
Social Media Assets
Developed social media assets including supporting graphics and visual elements to complement the photography, ensuring a cohesive and polished presence across platforms.
DIRECTV EXXONMOBIL W.BRITT FLAWLESS PANASONIC SAPPHIC HOUSE MICROTOUCH